The Modern Agent
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91% of sellers just sent a clear signal 🏠

91% of sellers just sent a clear signal 🏠

They aren't looking for a website. They're looking for you.

Bao Hua
January 16, 2026

Welcome Back.

In this edition, and every edition, you get the actionable information to help you become the modern agent. In less than 5 minutes, we cover:

🧠 Strategy you can try to implement immediately.
💡 Insight on how to get leads, make offers, and keep clients.
📊 Data that gives you confidence for your next client meeting.
🔨 Tools that can give you an unfair advantage.
⭐ Inspiration from top agents across the country.

This is your weekly advantage to get 1% better at building your dream real estate business.

Bao
Founder, Agentreach

STRATEGY

The 5-5-5 Relationship Engine

If you're feeling the "messy middle" burnout, it’s usually because your prospecting feels like a chore. Use the 5-5-5 rule every morning to build a referral engine that doesn't feel like "selling." It takes 15 minutes and costs zero dollars.

5 Direct Messages: Send five simple DMs to people in your sphere. No real estate talk. Just "Saw your kid’s soccer photo, looks like a great game!"
5 Comments: Leave five thoughtful comments on local business posts or neighbor updates.
5 New Connections: Follow five local business owners or community leaders.

This keeps you top-of-mind so that when they think "house," they think "you" without you ever having to ask for it.

INSIGHT

The "Digital Mayor" Shortcut

You aren't a salesperson. You're a local media company that happens to sell real estate. Most agents fail because they only show up when they want a commission check, but the agents winning right now are the ones who show up when people want to know where to eat.

Stop posting national market stats that nobody understands. Start posting about the new coffee shop on 4th Street or the construction delay on the main highway. When you become the most helpful person in your town, the "permission" to handle their $500k transaction happens automatically.

DATA

The Trust Factor

Despite all the talk about industry disruption, 91% of home sellers used a real estate agent in 2025. This is tied for the highest percentage ever recorded. Even better, 66% of those sellers hired an agent they already knew or someone recommended by a friend.

TOOL

ListedKit AI

Stop losing 20 minutes every time you get a contract. ListedKit’s AI assistant, Ava, reads your purchase agreements and automatically generates a closing timeline with every deadline calculated. It turns a tedious admin task into a 3-minute review so you can focus on your clients.

INSPIRATION

The 14% Surge

The latest forecasts for 2026 are out, and the outlook is massive. National experts expect home sales to jump by 14% this year as mortgage rates settle and inventory finally opens up. This isn't just a "hopeful" prediction, it's a call to action for your database.

Top-producing agents are already prepping "Home Anniversary" reports and "2026 Equity Check-ins" to capture this wave early. While your competitors are waiting for the phone to ring, you should be the one telling your past clients exactly how much their buying power just increased.