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- 📈 The 36:1 return you’re probably ignoring
📈 The 36:1 return you’re probably ignoring
Why email still beats social media for actual deals in 2026.
Bao Hua
February 20, 2026
Welcome Back.
In this edition, and every edition, you get the actionable information to help you become the modern agent. In less than 2 minutes, we cover:
🧠 Strategy you can try to implement immediately.
💡 Insight on how to get leads, make offers, and keep clients.
📊 Data that gives you confidence for your next client meeting.
🔨 Tools that can give you an unfair advantage.
⭐ Inspiration from top agents across the country.
This is your weekly advantage to get 1% better at building your dream real estate business.
Bao
Founder, Agentreach
STRATEGY
The 3-Sentence Re-engagement
If your list has gone cold, don't send a long, formal newsletter. Send a "break the ice" email that feels like a text from a friend. This works because it requires almost zero effort for them to reply.
Step 1: Go to your database and pull a list of people you haven't spoken to in 6+ months.
Step 2: Use this exact subject line: "Quick question about [Neighborhood Name]."
Step 3: Write this body: "Hey, I was just thinking about you and wondered if you're still living over in [Neighborhood]? I have some interesting updates on what’s happening with home values there lately. Hope you’re doing well!"
Step 4: Hit send and wait for the "How have you been?" replies to start rolling in.
INSIGHT
Stop Renting, Start Owning
Most agents are trapped on a hamster wheel, renting their business from Zillow or paying for social media ads that disappear the second the check clears. You're building your house on someone else's land, and they can raise the rent whenever they want.
The shift from salesperson to business operator happens when you realize that your past clients and your personal list are your only true assets. In a market where 71% of agents didn't close a single deal last year, the winners are the ones who own their audience.
When you move from "chasing leads" to "owning a database," you stop worrying about the algorithm and start focusing on the relationship. A small, nurtured list of 500 people who know, like, and trust you is worth more than 50,000 random followers who don't know your last name.
DATAThe King of ROIFor every $1 spent on email marketing, the average return is $36, delivering a massive 3600% ROI. While social media is great for attention, email remains the highest-converting channel for actual transactions in 2026. | TOOLOpus ClipStop spending hours editing video. Opus Clip uses AI to take your long-form market updates or property tours and automatically turns them into high-engagement short clips for Reels and TikTok. It even adds the captions for you. |
INSPIRATION
The 10-Minute Green Screen
Top producers are winning right now by becoming the "Digital Mayor" of their town without spending hours in a studio. They’re using the "Green Screen" feature on Instagram or TikTok to record 60-second reactions to local news.
Find a headline about a new restaurant opening, a property tax update, or a school district change. Record yourself in front of it, explain what it means for the neighbors, and end with a simple question. It’s low-production, high-authority, and positions you as the first source of information in your community.
Agents like Will Sawyer have proven that you don't need a film crew to dominate. Just 18 months of consistent, helpful video content can drive nearly half of your annual volume through organic trust alone.
