The Modern Agent
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📉 Why 71% of agents failed last year

📉 Why 71% of agents failed last year

And the 3-step plan to make sure you're in the winning 29%.

Bao Hua
January 23, 2026

Welcome Back.

In this edition, and every edition, you get the actionable information to help you become the modern agent. In less than 2 minutes, we cover:

🧠 Strategy you can try to implement immediately.
💡 Insight on how to get leads, make offers, and keep clients.
📊 Data that gives you confidence for your next client meeting.
🔨 Tools that can give you an unfair advantage.
⭐ Inspiration from top agents across the country.

This is your weekly advantage to get 1% better at building your dream real estate business.

Bao
Founder, Agentreach

STRATEGY

The 5-5-5 Daily Connection

If your past clients haven't heard from you in 90 days, you've basically told them you don't want their business. You don't need a complex CRM sequence to fix this. You just need the 5-5-5 Rule. Do this every morning before you touch your email:

Send 5 DMs: Check your Instagram or Facebook feed. See who's celebrating a birthday, a promotion, or a kid’s graduation. Send a genuine, non-business note.
Leave 5 Comments: Don't just "like" a post. Write a sentence that proves you actually read it.
Make 5 Personal Touches: Call or text five people from your database just to say, "I saw this and thought of you."

This takes 20 minutes and builds more equity than $2,000 in monthly ad spend.

INSIGHT

The "Zero Deal" Trap

The most dangerous thing in this business isn't a high interest rate or a low inventory market. It's the "hamster wheel" of renting your business from lead portals. Agents spend their time reacting to Zillow pings instead of building an asset they actually own.

If you want to move from a salesperson to a business operator, you have to stop chasing and start attracting. You don't need more leads; you need a predictable referral engine. That starts by realizing you are a media company that happens to sell real estate. When you own the attention of your community, you own the market.

DATA

The Closing Crisis

A staggering 71% of licensed real estate agents in the U.S. failed to close a single transaction in 2025. This highlights a widening gap between "hobbyist" agents and the small percentage of professionals who treat their database as a media asset.

TOOL

OpusClip

Stop spending hours editing video. OpusClip is an AI tool that takes one long video—like a neighborhood tour or a market update—and automatically clips it into 10 viral-ready "Shorts" or "Reels" with captions and high-engagement formatting. It saves you at least 5 hours of editing a week.

INSPIRATION

The Green Screen Authority

Top producers are winning right now by being the "Digital Mayor" of their town. Take a look at what agents are doing with "Green Screen" news reactions. They aren't posting boring "Just Sold" graphics that people scroll past. Instead, they take a screenshot of a local news headline—like a new restaurant opening or a zoning change—and record a 60-second reaction.

One agent in a mid-sized market generated three listings in one month just by explaining what a new property tax assessment meant for her neighbors. It’s low-production, high-authority content that proves you’re the local expert while everyone else is just posting pictures of their lunch.